Overview of Topics Covered at SMX Sydney on Day Two
SMX Sydney - Day 2
View: Full Agenda Day 1 • Full Agenda Day 2 • Print Version
| SMX Sydney Luna Park Friday 11th April, 2008 | |||
| 8:45am - 9:00am | Welcome back & day two agenda overview | ||
| Function Room | Fundamentals - Sunset Room | Advanced - Crystal Palace Ballroom | Industry - Taj Mahal |
| 09:15am - 10:15am | Building Search Engine Friendly Websites. We look at this topic from a retrospective view, but you can learn the fundamentals of building a SE freindly site, even though most websites are not built with search engines in mind. Morning Session Moderated by: Jason West, Director - Websalad Speaker: Rand Fishkin, CEO - SEOmoz | Understanding Searcher Behaviour Morning Session Moderated by: Jeremy Bolt, Director - Bruce Clay Australasia Speaker: Gord Hotchkiss, President & CEO - Enquiro | SEM Toolbox Overview Looking for a new search marketing tool & wanted to find out more? This sessions showcases a number of the leading vendors in this space and provides a short overview of toolsets available and how it can be used to enhance your search marketing performance, followed by Q&A with Speakers. Session Moderated by: To be re-confirmed Speaker: Stuart Bartram, Business Development Director - Doubleclick Ani Babaian, Developer Evangelist - Microsoft Live Search Webmaster Center Frank Grasso, Managing Director - eChannel Online |
PPC targeting Options If you have attended most of the SE Bootcamp sessions already this one will round off your PPC experience by giving you an insight into what type of targeting you can use in your PPC campaigns, from Geo-targeting through to day parting. Speaker: Tim Mc Donald, CEO - The Found Agency
| Blended Search (AKA Universal Search) The blended mash-up of search verticals such as images, audio, video, maps and even local search results in Googles "Universal Search" really changed they way our customers view search results, this extends to all the other variations of this blending of results including Ask.com's Morph, Microsoft Live Search Scopes and Yahoo Shortcuts, whilst these are not all relevant for the Australian market the optimisation techniques to harness the traffic is, learn how to get the most out of what has been coined Search 3.0 Speaker: Danny Sullivan, Editor in Chief - Searchengineland.com
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| 10:15am -10:30am | Q&A | ||
| 10:30am -11:00am | Morning Tea in the Exhibition Hall | ||
| 11:00am -12:30pm | Local Search Roundtable We will give you quick independent overview of the major players in local search and then take the opportunity to ask them questions in this open-forum session. Session Moderated by: Monte Heubsch, Director - Aussieweb Panelists: Meg Tsiamis, Co-founder, dLook.com.au Chris Smith, General Manager, Online Search & Directories - Sensis Interactive Willie Pang, Managing Director - Yahoo! Search Marketing Australia True Local - Anthony Burne, Product Director Live Local - Ani Babaian, Developer Evangelist | The Essentials of Social Media Marketing Social Media Marketing can be a complex if you dont understand all that it entails, this session is designed to give you a complete view of the world of SMM. Covering who the players are, how consumers are sharing content via bookmarking properties like Stumbleupon and Digg, plus we will delve into who to effectively use properties like Flickr and YouTube. Session Moderated by: Russell Banks, Head of Production - dgm Australia Speakers: Danny Sullivan, Editor in Chief - Searchengineland.com Rand Fishkin, CEO - SEOmoz | SEO 3.0 - Working with Web 2.0 Sites This session assumes that you know the SEO 1.0 basics. The Web 2.0 design world is firmly upon us, bringing with it CSS, AJAX and other dynamic design techniques that can give search engines fits. Both sessions tackles the issues to give you some actionable tips and tactics for implementing SEO 3.0 Web 2.0 Sites while keeping usability in mind as well. Usability, Accessibility & Standards A more technical session based around what it takes to build SEO friendly sites to improve page rank and link flux, web site usability & finally we cover site accessibility, an important issue & one that is too often ignored. Session Moderated by: Mike Motherwell, SEO Bloke - WMS Consulting Speakers: Chris Dimmock, Managing Director - Cogentis Damian Cronan, IT Manager - Myhome.com.au Scott Swabey, Web Developer - Amplify |
| 12:30pm -1:00pm | SEO Best Practices for Local & Mobile Search Learn how to adapt your web site or create a mobile-specific site to leverage the unique characteristics of mobile search tools, we also look at how to optimise for Local search. Speaker: Amye Saunders, Senior SEO Consultant - 24/7 Real Media | Maximising Social Networking Linkedin, Facebook, MySpace, Twitter and other social networking sites allow us to connect with and build networks of friends or colleagues. In this session you'll learn to network and participate in an acceptable and effective manner, a guide to the do's and dont's of Social Networking. Speaker: Stan Relihan, President & CEO, Expert Executive Search | |
| 1.00pm -1:15pm | Q&A | ||
| 1:15pm -2:30pm | Lunch - in the Exhibition Hall "Walk & Fork" | Lunch and an afternoon with the Webmaster Tools teams Session runs from 1:15 till 4:15 Lunch will be served in the Taj mahal Room during the session. A session with representatives from Google Webmaster Central and Microsoft Live Search Webmaster Centre, learn about what these tools have to offer. Session Moderated by: Barry Smyth, Director - Search Strategies Panelists: Adam Lasnik, Search Evangelist - Google Webmaster Central Ani Babaian, Developer Evangelist - Microsoft Live Search Webmaster Center
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| 2:30pm -3:30pm | In-house Search - Getting started More and more companies are bringing search marketing "in-house". What tactics should you deploy when building up an in-house SEO team? What should you be thinking about when planning this initiative, this sessions gives you a step by step guide on how to do this. Stakeholder Management Learn how to indentify the road blocks in your comapny to get your SEO/SEM rolling quicker. Session Moderated by: Mike Motherwell, SEO Bloke - WMS Consulting Speakers: Aidan Beanland, Search Marketing Manager - Yahoo!7 Tom Petryshen, CEO - Amplify
| Linkbaiting and Viral Marketing What's linkbaiting? It is a term often used in the search marketing industry and is one of the most successful viral tactics for driving traffic to your web sites. But how can you effectively use it? SMO Case Study and Examples Not convinced by our experts yet? Hear from a company that put it all into practice and benefited from it. Session Moderated by: Russell Banks, Head of Production - dgm Australia Speaker: Jane Copeland, Search Engine Consultant - SEOmoz Ciaran Norris, SEO & Social Media Director, Altogether Digital | |
| 3:30pm - 3:45pm | Q&A | ||
| 3:45pm - 4:15pm | Afternoon Tea in the Exhibition Hall | ||
| 4:15pm - 5:00pm |
We will draw a few lucky names out of the hat a few days before SMX Sydney & our three teams of experts speakers team have a look at the sites and tell you what is wrong with your site. This is a session full of actionable information. Session Moderated by: Barry Smyth, Search Strategies Teams:
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| 5:00pm - 5:30pm |
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6:15pm - 8:30pm |  | ||