Overview of Topics Covered at SMX Sydney on Day One

Day One Morning Keynote:

Google's Vice President, Search Products & User Experience - Marisa Mayer will kick off SMX Sydney on April 10. In a first for Australia SearchEngineLand.com Editor-In-Chief Danny Sullivan's and Barry Smyth will be hosting a "Keynote Conversation" with Marissa.

Key areas of this fascinating conversation will be the dramatic changes we have seen recently relating to Google's Universal search, Google Maps and Google Streetview. The Keynote will no doubt leave you with some resonating thoughts for the future.

Keyword Research

To build a successful search campaign for SEO & PPC, you need intelligent keywords research. Learn about the available tools, how to conduct keyword research, including selection, targeting and competition.

Session Moderated by -

TBA

Speaker:

Jane Copland,Search Engine Consultant - SEOmoz

Advanced PPC Optimisation Tactics

Savvy search marketers spend enormous amounts of time on analysis and constant optimisation, getting better and better results as a result, this session gives you a view of some of their "out of the box" tactics that you can use to improve you ROI.

Session Moderated by -

Daniel Benton, The Found Agency

Speaker:

Gord Hotchkiss, President & CEO - Enquiro

Analytics Toolbox Overview

Looking for a new analytics tool & wanted to find out more info about whats out there? This sessions showcases a number of the leading vendors in this space and provides a short overview of toolsets available and how they can enhance your search marketing analysis, followed by Q&A with Speakers.

Session Moderated by -

Tom Petryshen, CEO - Amplify

Speakers:

Rod Jacka, Principal Consultant - Panalysis

Ani Babaian,Developer Evangelist - Microsoft Live Search Webmaster Center

Copy writing for Search

Getting your "on page" copy correct is essential for any site. We look at how KW research and copy writing go hand.

Speaker:

Ciaran Norris, SEO & Social Media Director, Altogether Digital

Buying International Traffic

Running search campaigns across more than one country is common, beyond geo-targeting via Google and YSM what else is out there? We look at the OTHER options available to you outside the big two.

Speaker:

David Holmes, Managing Director - iProspect Australia

Managing ads that convert

Relevance doesn't stop with a search term, good ad copy can mean the difference between a high or low click through rate.

Speaker:

Frank Grasso, Managing Director - eChannel Online

Trademarks, click fraud & other tricky issues

Trademarks, duplicate listings, match types & click fraud, these are just a few of the tricky issues that search marketers have to deal with. This session covers solutions to make your life with paid search easier.

Speaker:

Jon Ostler, Managing Director - First Rate
 

Paid Search Vendor Round up

Get updated on the latest PPC information from Google, YSM & Sensis

Session Moderated by -

Robbie Hills, CEO GroupM Search, APAC

Speakers:

Willie Pang, Managing Director - Yahoo! Search Marketing Australia

Thomas Arthur, General Manager, Digital and Vertical Markets - Sensis

Frederick Vallaeys, Adwords Evangelist, Google Inc.

Analytics Overview

Online marketing & search in particular can delver an enormous amount of data about the success or failure of your SEO or PPC campaign, this sessions is designed to show you what you need to be looking for in your analytics tools.

Speaker:

Rod Jacka, Managing Director - Panalysis

Quality Score - The PPC Black Box

The paid search "auction" is unlike any normal auction people deal with. Rather than just bidding the most and winning, the "quality" of your bid along with other factors is assessed. In this session, we try to crack open the black box of auction to better understand how they work and how to influence them to your advantage.

Speaker:

Chris Dimmock, Managing Director - Cogentis

Link Building

Getting your link building campaign up & running is not as simple as sending out an email asking for a link, this session will guide you through what you need to consider when getting started, from how to write a good link request email to identify good and bad link neighborhoods.

Session Moderated by -

TBA

Speaker:

Rand Fishkin, CEO - SEOmoz

Panel - Landing page testing, tuning & tactics

Getting the click from the search engine is one thing, getting that click to convert into your "CPX" is another entirely. Highly relevant Landing pages are now one of the most crucial pieces of ammunition of your search marketing armory, testing different combinations will allow you to maximise your effort, these session is an advanced look at landing page optimisation.

Session Moderated by -

Chris Dimmock, Managing Director - Cogentis

Panelists:

Frederick Vallaeys, Adwords Evangelist, Google Inc.

Jason West, Director - Websalad

Nathan Stewart, Founder - Alkemi International

Industry Training Overview

So, your here to learn more about search, to either improve your own or your clients search results! But you still want to know more about on-going training and or certification, this is the session to attend. Hear from leading Search Marketing education vendors, followed by Q&A with Speakers.

Speakers:

Kalena Jordan, Director - Search Engine College

Jeremy Bolt, Director - Bruce Clay Australasia

Gord Hotchkiss, SEMPO Member - SEMPO Institute

Landing Page Basics

Having relevant landing pages is essential in search today, we look at a few simple rules you need to address this and give you some tactical know how.

Speaker:

Monte Heubsch, Director - Aussieweb

Day One Afternoon Keynote:

We wrap up Day one with SearchEngineLand.com Editor-In-Chief Danny Sullivan's Keynote with "Search 3.0, Search 4.0 and Beyond." He'll discuss the implications of blended search (Search 3.0), personalized and social search (Search 4.0), and what's next for search and search marketing technologies.

Speaker:

Danny Sullivan, Editor in Chief - Searchengineland.com