SMX Sydney at a glance

See below for explanation of FOCUS & LEVEL notations.

View: Full Agenda Day 1 • Full Agenda Day 2

SMX Sydney Agenda At A Glance

SMX Sydney - April 10th Day 1, 2008
Time	Fundamentals - Sunset Room	Advanced - Crystal Palace Ballroom	Industry - Taj Mahal
9:30am-10:45am	Day One Morning Keynote: Google's Vice President, Search Products & User Experience - Marisa Mayerwill kick off SMX Sydney on April 10. In a first for Australia SearchEngineLand.com Editor-In-Chief Danny Sullivan's and Barry Smyth will be hosting a "Keynote Conversation" with Marissa. Key areas of this fascinating conversation will be the dramatic changes we have seen recently relating to Google's Universal search, Google Maps and Google Streetview. The Keynote will no doubt leave you with some resonating thoughts for the future.
10:45am-11.00am	Morning Tea - Ted Hopkins Room
11.00am-11:30am	KeywordResearch FOCUS: SEM	Advanced PPC Optimisation Tactics FOCUS: PPC	Analytics Toolbox Overview FOCUS: SEM
1:15pm -2:30pm	Lunch - in the Exhibition Hall "Walk & Fork"		Lunch and an afternoon with the Webmaster Tools teams Session runs from 1:15 till 4:15 Lunch will be served in the Taj mahal Room during the session. A session with representatives from Google Webmaster Central and Microsoft Live Search Webmaster Centre, learn about what these tools have to offer. Session Moderated by: Barry Smyth, Director - Search Strategies Panelists: Adam Lasnik, Search Evangelist - Google Webmaster Central Ani Babaian, Developer Evangelist - Microsoft Live Search Webmaster Center
2:30pm -3:30pm	In-house Search - Getting started Stakeholder Management Learn how to indentify the road blocks in your comapny to get your SEO/SEM rolling quicker. Session Moderated by: Mike Motherwell, SEO Bloke - WMS Consulting *Speakers:* Aidan Beanland, Search Marketing Manager - Yahoo!7 Tom Petryshen, CEO - Amplify	Linkbaiting and Viral Marketing SMO Case Study and Examples Not convinced by our experts yet? Hear from a company that put it all into practice and benefited from it. Session Moderated by: Russell Banks, Head of Production - dgm Australia *Speaker:* Jane Copeland, Search Engine Consultant - SEOmoz Ciaran Norris, SEO & Social Media Director, Altogether Digital
3:30pm - 3:45pm	Q&A
3:45pm - 4:15pm	Afternoon Tea in the Exhibition Hall
4:15pm - 5:00pm	The SEO Clinic Session Moderated by: Barry Smyth, Search Strategies Teams: Mike Motherwell & Guy Wayland - WMS Consulting Danny Sullivan, Searchengineland.com & Rand Fishkin, SEOmoz Gord Hotchkiss, Enquiro & Adam Lasnik, Google
5:00pm - 5:30pm	The Long-table - Your final opportunity to meet and speak to some of our international speakers during an open Q&A Session Adam Lasnik, Search Evangelist - Google Danny Sullivan, Editor in Chief - Searchengineland.com Frederick Vallaeys, Adwords Evangelist, Google Inc. Gord Hotchkiss, President & CEO - Enquiro Ani Babaian, Developer Evangelist - Microsoft Live Search Webmaster Center Rand Fishkin, CEO - SEOmoz
6:15pm - 8:30pm

SMX Sydney - April 11th Day 2, 2008
Time	Fundamentals - Sunset Room	Advanced - Crystal Palace Ballroom	Industry - Taj Mahal
8:45am-9:00am (15 min)	Welcome back & day two agenda overview
9:15am-9:45pm	Building Search Engine Friendly Websites FOCUS: SEO	Understanding Searcher Behavior FOCUS: PPC	SEM Toolbox Overview FOCUS: SEM
9:45pm-10:15pm	PPC targeting Options FOCUS: SEO	Blended Search (AKA Universal Search) FOCUS: PPC	SEM Toolbox Overview FOCUS: SEM
10:15am-10:30am	Q&A
10:30amm-11:00am (30 min)	Morning Tea in the Exhibition Hall
11:00am-12:30pm	Local Search Roundtable SEM - Intermediate FOCUS: SEM	Usability, Accessibility & Standards FOCUS: PPC	The Essentials of Social Media Marketing FOCUS: PPC
12:30am-1:00pm	SEO Best Practices for Local & Mobile Search FOCUS: PPC	Maximising Social Networking FOCUS: PPC	Usability, Accessibility & Standards FOCUS: SEM
1:15pm-2:30pm	Lunch and an afternoon with the Webmaster Tools teams
1:15pm-3:45pm	In-house Search Getting Started Session runs from 1:15 till 3:45 FOCUS: SEM	Linkbaiting and ViralMarketing FOCUS: SEM	Lunch and an afternoon it theWebmaster Tools teams. FOCUS: SEM
3:00pm-3:30pm		Stakeholder Management FOCUS: SEM	SMO Case Study and Examples FOCUS: SEM
3:30pm-3:45pm	Q&A
3:45pm-4:15pm	Afternoon Tea
4:15-pm-5:00pm	The SEO Clinic We will draw a few lucky names out of the hat a few days before SMX Sydney & our three teams of experts speakers team have a look at the sites and tell you what is wrong with your site. This is a session full of actionable information
5:00pm-5:30pm	The Long-table - Your final opportunity to Meet some of our international speakers for an open Q&A Session
5:30	Close, end of SMX Sydney for 2008
6:15pm-Late	SMX Under the Bridge - Premium Pass Holders ONLY - tickets limited

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View: Full Agenda Day 1 - Full Agenda Day 2

NOTATIONS GUIDE

FOCUS:

SEO: This session focuses primarily on using search engine optimization (SEO) to generate traffic from the "free," "organic," "natural" or "editorial" listings that search engines offer.
PPC: This session focuses primarily on generating traffic through paid search advertising, also called PPC (for pay-per-click ads) or CPC (for cost-per-click).
SEM: This session focuses on issues applicable generally to search engine marketing. SEM, or search marketing, is an umbrella term that represents the combination of both SEO and PPC / paid search.

LEVEL:

BEGINNER: Search Engine Bootcamp @ SMX is the topic stream for you, it covers all the bases of search marketing success: copy-writing, link building, PPC fundamentals and search engine friendly web design. after the Boot Camp topics, you'll have plenty more time to delve deeper into other areas of interest before SMX Sydney finishes up.
INTERMEDIATE: These sessions are designed for those with some working experience in search marketing but will likely still be helpful to those of either beginning or advanced experience levels.
EXPERT: You're a search marketing pro. These sessions assume a high level of knowledge and don't stop to explain the basics.